Dr Liyuan Wei
Senior Lecturer in Marketing
- Marketing
Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2022) ''. Journal of Business Research, 142. pp. 176 - 187. ISSN: 0148-2963
Wei, L. and Yang, Y. (2021) ''. International Journal of Research in Marketing, 39 (3). pp. 888 - 906. ISSN: 0167-8116
Jia, F., Wei, L., Jiang, L., Hu, Z. and Yang, Z. (2021) ''. Journal of Business Research, 131. pp. 69 - 80. ISSN: 0148-2963
Canhoto, A. and Wei, L. (2021) ''. International Journal of Hospitality Management, 95. pp. 102922 - 102922. ISSN: 0278-4319
Li, Y., Wei, L., Zeng, X. and Zhu, J. (2021) ''. International Marketing Review, 38 (4). pp. 756 - 779. ISSN: 0265-1335
Wei, L., Jia, Q. and Li, X. (2019) ''. Sustainability, 11 (20). pp. 5596 - 5596. ISSN: 2071-1050
Wei, L. and Xiao, J. (2015) ''. Marketing Letters, 26 (1). pp. 99 - 114. ISSN: 0923-0645
Zeng, X. and Wei, L. (2012) ''. Information Systems Research, 24 (1). pp. 71 - 87. ISSN: 1047-7047
Wei, L. and Xiao, J. (2012) ''. Applied Economics, 44 (32). pp. 4143 - 4152. ISSN: 0003-6846
Li, X., Wei, L. and Soman, D. (2010) ''. Psychological Science, 21 (8). pp. 1047 - 1050. ISSN: 0956-7976
Ackerman, D., Hu, J. and Wei, L. (2009) ''. Journal of Business Ethics, 88 (SUPPL. 3). pp. 473 - 482. ISSN: 0167-4544
Liyuan, W. (2006) ''. Marketing Science, 25 (6). pp. 678 - 680. ISSN: 0732-2399