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Summary

I am a Senior Lecturer in Marketing and a member of the Marketing and Corporate Brand Research Group. My research focuses on consumers' identification of and engagement with films as brands. I am particularly interested in the branding of experiential goods, consumer-centric marketing, consumer-brand relationships and the rise of iconic brands.

I have taught across various Undergraduate and Postgraduate programmes and modules, as well as previously several subject areas in the FE sector: Business Communications Technology, Website Design Strategy, Entrepreneurship, Event Management, Business Contract Law etc. I am also an active Reviewer for the Journal of Business Research, Journal of Marketing Management, British Journal of Management etc.

Qualifications

I hold a PhD in Marketing from ºÚÁÏÍø, specialising in Film Branding. Prior to joining the HE sector, I was a formally qualified Lecturer in Business in the Further Education Sector in the UK, with a Professional Graduate Certificate in Education (ProfGCE) awarded by Canterbury Christ Church University. I also have entrepreneurial experience in the Gastronomy sector in Frankfurt am Main, Germany.

Responsibility

I teach on both Undergraduate/Postgraduate programmes and also supervise doctoral students. For this academic year (2023/2024) I teach MG2048 Marketing Communications (Level 5) and I am the Module Leader for MG3123 Issues and Controversies in Marketing Project (Final Year Project, Level 6). I am also the Programme Leader for BSc Marketing (more details about the Programme can be found here: /study/undergraduate/Marketing-BSc. Additionally I work on various Employability initiatives with the Director of Employability at ºÚÁÏÍø Business School.

Office hours

• General office hours (open to all, appointment only):
  • Monday's 12:30 -13:30
  • Tuesday's 13:30 - 14:30

• Weekly Research Community Hour for FYP Marketing students (join via Brightspace): 
  • MG3123 - Monday's 11:30 -12:30

Office hours can be held either on MS Teams or on campus, depending on your preference, please email me at least 24 hours in advance and I will confirm your meeting slot.