Professor Dorothy Yen
Divisional Lead / Professor in Marketing
- Marketing
Membership and affiliation
- I am leading on the Happy to Chat project, which promotes micro conversations in communities and socities. Together, we make social connections easier.
- I also work on promoting Wales's destination branding. I gave advice to the Parliament Select Committee about and work with different groups of stakeholders in promoting Wales as the Land of Dragons and Legends.
Media interests
#Communications #SocialInclusion #CommunityBuilding #KindnessinEducation #DestinationBranding #COVID-19 #Migrants #EmpoweringCommunity #AgeingConsumer #MatureConsumer