Dr Dongmei Zha
Lecturer in Marketing
Eastern Gateway 103a
- Email: dongmei.zha@brunel.ac.uk
- Tel: +44 (0)1895 268496
- Marketing
Summary
I am a lecturer (PhD, MBA, FHEA) in Marketing at 黑料网 Business School. Prior to joining 黑料网, I had 8 years of working experience in marketing positions in different industries.
My research focuses on experiential marketing, sensory branding and consumer psychology, and has been published in leading journals such as the International Journal of Management Reviews, and Journal of Business Research so on.
I am a member of the Editorial Advisory Board - Qualitative Market Research: An International Journal and serve as reviewer for many journals.
Qualifications
PhD Business Management, Middlesex Business School, UK
MBA International Marketing, Coventry Business School, UK (Honours)
Responsibility
Teaching activities:
- MG2048 Marketing Communications (Level 5)
- MG3123 Issues and Controversies in Marketing Project (Final Year Project, Level 6)
- MG2096 Consumer Behaviour (Level 5)
- MG5561 International Marketing (Level 7)
Newest selected publications
Marvi, R., Zha, D. and Foroudi, P. (2024) ''. Industrial Marketing Management, 120. pp. 247 - 272. ISSN: 0019-8501
Zha, D., Foroudi, P. and Marvi, R. (2024) ''. Qualitative Market Research: an international journal, 0 (ahead of print). pp. 1 - 32. ISSN: 1352-2752
Zha, D., Foroudi, P., Melewar, TC. and Jin, Z. (2024) ''. Corporate Reputation Review: an international journal, 0 (ahead of print). pp. 1 - 29. ISSN: 1363-3589
Zha, D., Marvi, R. and Foroudi, P. (2023) ''. Journal of Business Research, 167. pp. 1 - 26. ISSN: 0148-2963
Zha, D., Marvi, R. and Foroudi, P. (2023) ''. International Journal of Management Reviews, 26 (2). pp. 163 - 186. ISSN: 1460-8545